{"product_id":"health-and-the-rhetoric-of-medicine","title":"Health and the Rhetoric of Medicine","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003eHealth and the Rhetoric of Medicine\u003c\/em\u003e by Judy Z. Segal is a sharp, insightful exploration of how language shapes our understanding of illness, diagnosis, and the doctor–patient relationship. Drawing on real case studies—from migraines and hypochondria to genetic testing and cosmetic surgery—Segal reveals how medical conversations influence patient identity, treatment decisions, and even public perceptions of disease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book shows that medicine isn’t just science—it’s persuasion. Segal uncovers how metaphors, narratives, and communication styles can empower patients or limit their choices, build trust or create resistance, and shape health policy in profound ways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for scholars, clinicians, communication professionals, and thoughtful readers, this work offers a compelling lens for understanding modern healthcare. It’s a must‑read for anyone interested in how rhetoric influences medical practice, public health messaging, and the everyday experience of being a patient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e: Like New\u003c\/span\u003e\u003c\/p\u003e","brand":"My Biblioway","offers":[{"title":"Default Title","offer_id":40981931098176,"sku":"24042026_Shelf3_VV7_LN-01","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3988\/8960\/files\/PXL_20260424_155735616_2.jpg?v=1777046603","url":"https:\/\/biblioway.com\/products\/health-and-the-rhetoric-of-medicine","provider":"My Biblioway","version":"1.0","type":"link"}