Go for No! by Richard Fenton & Andrea Waltz

Go for No! – YES Is the Destination, NO Is How You Get There
By Richard Fenton & Andrea Waltz

Unlock your path to success by embracing rejection with Go for No!, the bestselling motivational parable that transforms how you think about failure, persistence, and achievement. This powerful yet concise book shows why hearing “NO” isn’t a setback—it’s a necessary step toward success.

Through the engaging story of Eric Bratton, a struggling copier salesman who awakens in a future where he is wildly successful, readers discover how chasing rejection instead of fearing it can lead to extraordinary results. In just 80 fast-paced pages, the authors deliver practical insights that are easy to understand and apply in real life.

Inside this inspiring personal development book, you’ll learn:

• Why top performers actively seek rejection

• How to reframe “NO” as measurable progress

• The five levels of failure and how to master them

• Why “NO” is one of the most powerful words in sales and business

Perfect for professionals in sales, entrepreneurship, leadership, and personal growth, Go for No! challenges traditional thinking and builds a confident, resilient success mindset.

Book Details:

• Format: Paperback

• Pages: 80

• Dimensions: Approximately 14 × 21.5 × 0.5 cm

• Weight: 184 g

Compact and easy to carry, this motivational book is ideal for quick reads, daily inspiration, or anyone ready to stop fearing rejection and start achieving more.

YES is the destination. NO is how you get there.