Health and the Rhetoric of Medicine
$59.99
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Health and the Rhetoric of Medicine
$59.99
By ["Judy Z. Segal"]
Health and the Rhetoric of Medicine by Judy Z. Segal is a sharp, insightful exploration of how language shapes our understanding of illness, diagnosis, and the doctor–patient relationship. Drawing on real case studies—from migraines and hypochondria to genetic testing and cosmetic surgery—Segal reveals how medical conversations influence patient identity, treatment decisions, and even public perceptions of disease.
This book shows that medicine isn’t just science—it’s persuasion. Segal uncovers how metaphors, narratives, and communication styles can empower patients or limit their choices, build trust or create resistance, and shape health policy in profound ways.
Ideal for scholars, clinicians, communication professionals, and thoughtful readers, this work offers a compelling lens for understanding modern healthcare. It’s a must‑read for anyone interested in how rhetoric influences medical practice, public health messaging, and the everyday experience of being a patient.
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