We Want Fish Sticks
$23.45
Skip to product information
We Want Fish Sticks
$23.45
A wild, stranger‑than‑fiction chapter in NHL history—told with depth, humor, and insider access.
We Want Fish Sticks uncovers the unbelievable true story behind the New York Islanders’ infamous mid‑1990s rebrand—the “Fisherman” era that became one of the most talked‑about (and mocked) uniform changes in professional sports. Drawing on extensive interviews with players, designers, executives, and broadcasters, Nicholas Hirshon reconstructs a chaotic period marked by bold ideas, disastrous decisions, and unforgettable personalities.
From the locker room to the design studio, readers witness how a proud franchise stumbled into a branding fiasco, endured ownership scandals, and became a punchline—yet still forged deep bonds, loyal fans, and moments of genuine heart. With a heartfelt foreword by former Islanders goalie Éric Fichaud, this book blends nostalgia, sports culture, and investigative storytelling into a compelling narrative that hockey fans and design enthusiasts will devour.
Perfect for readers who love behind‑the‑scenes sports stories, quirky history, and the human side of professional athletics.
Book Condition: Like New